Business marketers have long sought an easy-to-implement, sure-footed, business process that would simplify and demystify brand messaging development, while getting all stakeholders – both internal and external – “on the same page.” Message Mapper web software service leads marketers through the process of developing a complete messaging platform, ultimately presented in an impressive and practical graphical format that enhances adoption of the messages by internal stakeholders. It helps to operationalize corporate and product brands by aligning messages throughout all stakeholder groups. Message Mapper also helps promote message alignment in external marketing at all brand touchpoints: PR and web, print collateral, advertisements, and sales presentations and other personal interaction. In today’s ultra-fragmented media environment, consistent messaging is essential to effective audience targeting.

Message Mapper’s comprehensive, holistic process walks users through a “Summit Session” involving six distinct steps based on best practices in brand development. The Map Wizard feature helps users analyze information from this cross-functional Summit Session and presents it in a graphical message map format that elegantly and clearly communicates official messaging.

Message Mapper’s co-creators, Greg French, V.P. Strategic Solutions and Andy Goodfellow, V.P. Interactive at StudioNorth, officially launched Message Mapper version 1.0 on April 14, 2009. “We’ve conducted nearly a hundred message mapping Summit Sessions manually over the past 10 years for some of the world’s premier brands. With each one, we improved the process along the way,” says French. “Many users experience continuous value…it just keeps giving back over the lifetime of their brands.” Message Mapper software offers unprecedented flexibility and speeds the process of message development, consolidating the work of three or four different off-the-shelf software packages into a single, easy-to-use interface. “Message Mapper is made for the job…and it gives marketers a lot more control over their messaging,” French continues.

Because Message Mapper is a web-based application, no IT support, upgrading, or installation is required; a standard web browser and login/password gets subscribers up and running in less than two minutes. “Message Mapper is a business application that’s ‘future proof,’ so it grows with your organization,” cites Goodfellow. “It has been built from the ground up with proprietary business logic and emerging technologies, so it’s powerful, yet easy to use, and fits almost any departmental budget.”

For users who prefer facilitation of the process, StudioNorth or its growing network of certified marketing consultant partners, called “Message Masters,” can assist. For an additional fee, these Message Masters can guide corporate users through their first Message Mapper Summit Session and Map Wizard process. The software subscription remains with the user so they may continue to refine and expand their messaging to other products and brands. Strategic marketing consultants are now being recruited for certification nationwide.

For more information visit www.messagemapper.com or contact Greg French at gregf@studionorth.com.

About Message Mapper and StudioNorth

Message Mapper is an operating division of StudioNorth focused on development of software solutions that help build brands with technology-driven process. StudioNorth helps its innovative client companies achieve real results with breakthrough brand communications and advanced technologies.

Recently published contributions to the R|L executive blog include “Profitable Diversity: Bridging the Gap Between Workplace Diversity and the Marketplace,” written by Allstate’s chief diversity officer, insights into “Building a Global Company” offered by a global P&L executive, and “Is Your Supply Chain GREEN Enough?” written by Advocate Healthcare System’s Supply Chain VP. The blog can be viewed at http://robertsonlowstuter.wordpress.com.

Creating the blog was a key driver behind the recent revamp and redesign of R|L’s website, accomplished in partnership with StudioNorth, a North Chicago-based integrated brand communications firm. “We have a unique opportunity to mine the ideas of some of our top talent,” explained Clyde Lowstuter, R|L President, CEO and founder. “And we wanted a vehicle to provide access to some of that thought leadership. This is something our clients have been clamoring for.” A soon-to-be published blog by Lowstuter is titled, “I’ve Heard There’s a Recession…I’ve Decided Not to Participate.”

In addressing the overall design and content for the website overhaul, the R|L / StudioNorth team first considered an electronic newsletter format as the platform for sharing these executive insights. “They understood how important it is to keep web content fresh,” noted Mark Mohr, CEO of StudioNorth. “But one of the recurring issues we see with companies who use e-newsletters as customer touch points,” Mohr continued, “is how much effort it takes for them to keep the newsletter going.” Ultimately, R|L realized a blog would be the best way to manage both of these challenges.

In creating this “community of collaboration,” R|L got a tremendous response to their request for submissions from their client and alumni base of industry leaders from all business sectors. “We know the sharpest people, doing cutting-edge work and they’re excited to share with the rest of the R|L community,” Lowstuter added.

In developing the technology side of the website, StudioNorth employed its custom content management system (CMS), allowing R|L staff to easily maintain and update the site’s content on a day-to-day basis while offering extreme creative flexibility. Based on StudioNorth’s recommendation, R|L chose to employ WordPress blogware for its ease of use in managing the executive blog.

R|L has received positive reviews for the new overall look and feel of their website, hearing from more than 100 top executives upon its deployment.

About R | L

Robertson Lowstuter (R|L) is an industry leader in senior-level executive development, coaching, and career transition/outplacement services to executives, teams, and organizations. R|L helps individuals achieve peak performance and companies increase their productivity, profitability, and effectiveness.

Founded in 1981, and headquartered in Bannockburn, IL, a suburb of Chicago, R|L provides executive coaching, high-performance team building, and executive career transition guidance, as well as transformational executive development programs offered through the R|L Leadership Institute.

R|L has counseled thousands of executives and their teams in more than 88 different industries from start-ups to Fortune 50 companies. They enable clients to perform at higher levels of effectiveness by helping them understand the accelerants and inhibitors to their success. Over nearly 30 years, R|L has built an extensive business network and an enthusiastic community of authentic leaders who have passed these transformational skills onto others.

About StudioNorth

StudioNorth helps its innovative client companies achieve real results with breakthrough brand communications and advanced technologies. Founded in 1978, StudioNorth provides strategic marketing and award-winning creative communications supported by in-house multimedia and marketing technologies. This platform comprises a comprehensive partnership for marketers in the education, healthcare, technology, and manufacturing industries.

As they have done for the past several years, the Mohrs will be journeying to the developing world to meet with the beneficiaries of their work and discuss plans for sustainability of their endeavors. Their February 2009 trip will take them back to Kenya, this time accompanied by a group of friends, associates and one of StudioNorth’s employees.

The 18-member party will visit the GUREC School in Nairobi, Kenya, run by the courageous Pastor Regina, providing an oasis of learning and security amidst the chaos of the ghetto. Last year StudioNorth made a contribution that helped Pastor Regina purchase ten acres of land on which to build a new school away from the slums of Nairobi. “Our plan this year is to spend time boosting the children’s morale, helping them build a chicken coop, and supporting their school in any other way we can,” explains Mark Mohr. “We’ll also be delivering a giant banner, filled with encouraging thoughts, wishes and prayers.”

This banner will be created using messages of hope submitted through a microsite [www.studionorth.com/givingback] StudioNorth has designed to tell the stories of the children of the GUREC school and others in the developing world whose lives have been improved through the Mohrs’ work. An invitation to “spread peace and joy and encouragement” through the power of words is being is being widely circulated to promote the banner, which, when printed, has the potential to be up to 100 feet long.

While in Kenya, the group will visit another school in Kibera, the largest slum in Nairobi. They also will make a side trip to Nyharubu, a village outside Nairobi, where they will be talking to local businessmen, setting up a water purifier the group is delivering, and determining other ways in which they can have a positive impact on the region.

The Mohrs will also be following the progress of a separate initiative they are driving to save the street children of Addis Ababa, Ethiopia. Preliminary discussions revealed that the local culture was more conducive to supporting foster family arrangements than an orphanage. In light of this knowledge, plans are in the works to empower potential foster families through the establishment of sustainable, reproducible micro-enterprise solutions.

Their newly established NGO is currently training leaders for a pilot program and preparing to hire a dedicated program director with small business experience to serve as mentor and coach, and stay connected to the foster families. A typical model for such a program would involve providing a sewing machine, along with training, coaching and ongoing support, to facilitate a tailoring business generating enough profit for a family to support one or more foster children.

“The world’s problems loom large,” notes Mohr. “And we want to make a difference. Instead of sending our clients popcorn or a fruitcake, we’re making a contribution on their behalf, working to build a foundation for a better, safer world for everyone. These efforts could not be more critical, especially in this time of global economic uncertainty, when we’re all feeling less secure.”

About StudioNorth

StudioNorth helps its innovative client companies achieve real results with breakthrough brand communications and advanced technologies. Founded in 1978, StudioNorth provides strategic marketing and award-winning creative communications supported by in-house multimedia and marketing technologies. This platform comprises a comprehensive partnership for marketers in the education, healthcare, technology, and manufacturing industries.

Shannon was most recently the Marketing Communications Art Director for Hu-Friedy Manufacturing, Inc., the world leader in dental hand instrumentation. Her strategic print and digital campaigns significantly enhanced the company’s product brand recognition in the marketplace. In addition to direct mail and collateral print design work for Fortune 500 clients, Shannon brings focused expertise in web and multimedia design and development, including user-interface design and information architecture for the development of custom web applications.

“With our increased focus on breakthrough interactive technology, Shannon is a perfect fit,” said Mark Schneider, StudioNorth Vice President of Creative Services. “Shannon has a passion for creative collaboration, along with a keen understanding that business results matter. She’s quickly proving to be a most valuable addition to our design team,” added Creative Director Chris Cacci.

About StudioNorth

StudioNorth helps its innovative client companies achieve real results with breakthrough brand communications and advanced technologies. Founded in 1978, StudioNorth provides strategic marketing and award-winning creative communications supported by in-house multimedia and marketing technologies. This platform comprises a comprehensive partnership for marketers in the education, healthcare, technology, and manufacturing industries.

The Arboretum approached StudioNorth to develop an innovative alternative to their traditional printed annual report that would both support and showcase their leadership role in promoting environmental stewardship. One of the key challenges beyond saving paper-and trees-was effectively communicating the Arboretum’s thought leadership in a way that would stand apart from the chorus of corporate voices touting their own “green” initiatives. Another objective was to engage and inspire their supporters with technology that could provide a richer, more intimate portrait of the Arboretum and its accomplishments.

Thus was born the web-print hybrid Perennial Report, a vehicle whose useful life could endure well beyond that of a typical annual report. “We understood immediately that web-based technology should comprise at least part of the solution,” explains Greg French, StudioNorth’s V.P. of Strategic Services. “But as we explored their audience demographics, among other factors, we also understood the need to ease the transition from print to electronic media.”

The decision was made to create an announcement mailer detailing the thought process that led to the change, with an invitation to view more information on the web. This printed Perennial Report Preview included a feature story and financial statement, along with a personalized notepad for each donor, all made from eco-friendly, recycled materials certified by the Forest Stewardship Council (FSC). The new site (perennialreport.mortonarb.org), a satellite to the Arboretum’s main website, utilizes a cutting-edge interactive interface to draw the viewer into the experience, with stories about the Arboretum’s programs and people, video testimonials and an easy-to-search list of donors and other supporters.

Jill Koski, Vice President of Development for the Arboretum, steered the initiative on the client side. With more than 15 years of non-profit and fundraising experience, primarily in Chicago’s cultural community, she understood the importance of member recognition as a key driver for the Report, along with showcasing the Arboretum’s previously understated leadership role in the green movement.

“Obviously, we’ve always been green,” says Koski. “It’s integral to our mission of creating a greener, healthier, more beautiful world. One of our objectives in creating the Perennial Report is to help our audience make that connection, and understand how their support of the Arboretum is actually helping to save the planet.”

According to Ms. Koski, initial response to the Perennial Report has been overwhelmingly positive. Moving forward, the Arboretum plans to utilize the Perennial Report website to transition its supporters from print to electronic delivery of all its member communications. “In fulfilling our role as a voice for environmental stewardship, it’s important that we set a good example,” Koski concludes.

About The Morton Arboretum

The Morton Arboretum is an internationally recognized nonprofit organization dedicated to the planting and conservation of trees. Founded in 1922 by Morton Salt magnate Joy Morton, its 1,700 acres, located on Route 53 in Lisle, Illinois, hold collections of more than 4,000 kinds of trees, shrubs, and other plants from around the world. The Arboretum grounds offer an oasis of magnificently tended trees, 16 miles of hiking trails, 9 miles of roads, and 900 acres of natural areas including the prototypical, restored 100-acre Schulenberg Prairie.

Extensive educational programming and nature-related activities are offered year-round for people of all ages and interests. The Arboretum also conducts leading research on tree health and tree improvement, and breeds and introduces hardy and disease-resistant trees and shrubs for distribution throughout the Midwest.

The Arboretum houses the renowned Sterling Morton Library, devoted to the literature and art of botany and horticulture. The grounds also feature a Visitor Center and Plant Clinic, the Arboretum Store, Ginkgo Restaurant and Café, four-acre Children’s Garden, one-acre Maze Garden, an environmentally friendly parking lot, and a paved walking trail around restored Meadow Lake.

About StudioNorth

StudioNorth helps its innovative client companies achieve real results with breakthrough brand communications and advanced technologies. Founded in 1978, StudioNorth provides strategic marketing and award-winning creative communications supported by in-house multimedia and marketing technologies. This platform comprises a comprehensive partnership for marketers in the education, healthcare, technology, and manufacturing industries.

NORTH CHICAGO, IL, NOVEMBER 27, 2007 — StudioNorth announced today that it has been selected as agency of record by Landauer Inc., the world leader in radiation monitoring products and services. Under the agreement, StudioNorth will revitalize the Landauer brand to reflect the company’s forward-thinking goals and future market opportunities — for implementation across the full spectrum of marketing initiatives.

“StudioNorth will bring us the talent and power to leverage our market-leading position with new products and services,” explained Bill Saxelby, Landauer’s president and CEO. Saxelby, who had explored a diverse field of advertising and marketing firms before choosing StudioNorth, remarked, “The most important thing that differentiated StudioNorth from all the others was their message mapping, a structured process I knew would lead to a sharper focus for Landauer.”

“We were impressed with Landauer’s vision and dedication, as well as their receptiveness to new strategies and directions,” commented Greg French, StudioNorth’s VP of Strategic Services. “They have been overwhelmingly enthusiastic participants in our branding and message-mapping processes, laying a solid groundwork for the breakthrough results StudioNorth will help them achieve.” Added Mark Mohr, StudioNorth’s CEO, “Landauer is the perfect complement to our clients in the healthcare marketplace. As partners, we know they share our core values, and our passion for innovation.”

About StudioNorth
StudioNorth helps industry innovators achieve real results with breakthrough brand communications and advanced technologies. Founded in 1978, StudioNorth provides strategic marketing and award-winning creative communications supported by in-house multimedia and marketing technologies. This platform comprises a comprehensive resource for marketers in the education, healthcare, technology, and manufacturing industries.

About Landauer

Landauer is the leading provider of radiation dosimetry services to detect and measure occupational radiation hazards in the workplace. Founded in 1954, when the nuclear industry was still in its infancy, Landauer has been instrumental in shaping the radiation monitoring practices and technologies that now protect workers in hospitals, medical and dental offices, university and national laboratories, nuclear power plants and other industries in which radiation poses a potential threat. The first to advocate the retention and archiving of long-term exposure data, and an early industry adopter of information technology, Landauer has continued to lead the dosimetry industry in technology innovation and thought leadership.

Landauer’s patented, state-of-the-art Optically Stimulated Luminescence (OSL) dosimeter technology surpasses competing badge technologies, offering ten times greater sensitivity, which allows earlier detection of occupational radiation hazards. Combined with an average five-day turnaround on badge analysis reporting, Landauer truly serves as an early warning system for its customers. In addition to workplace radiation monitoring, Landauer also provides radon gas detection services to homeowners with its RadTrak® alpha track radon detection system, and is currently pursuing individual monitoring to measure patient exposure to both diagnostic and therapeutic radiation.

NORTH CHICAGO, IL, JUNE 12, 2007 — StudioNorth, a 29-year Chicagoland veteran in creative marketing services, announced today that Mark Mohr, StudioNorth CEO, will be making his second trip to Africa in an effort to weave a new pattern of hope for students of the Ghetto & Urban Rehabilitation Education Center (GUREC), near Nairobi. Later this year, Mohr will travel to Kenya and Ethiopia to deliver school curriculums for GUREC, beads for making jewelry, which the students can sell to earn money, and a cash donation.

GUREC is run by Pastor Regina, a local Nairobian driven to start the school after a life-threatening ghetto confrontation made her realize how different things could be with some positive intervention in the lives of the teens of the region. The Kenyan government supports education only through the eighth grade. After that, considering the extreme poverty levels in Kenya, children are basically on their own. In some parts of Africa, these teens have essentially two options: join a gang, or enter the treacherous world of prostitution to help support their families. Pastor Regina’s vision is to relocate her school away from the slums of Nairobi to protect its reputation and to keep the kids away from the corruption of the city.

This past December, on behalf of StudioNorth clients and employees, Mohr made a significant impact for hundreds of children in Kenya through a charitable donation to the center. “Instead of giving popcorn and fruit baskets to our clients, we took the cash we normally would spend on corporate holiday gifts, and donated it to the GUREC School,” Mohr said. Also, the employees of StudioNorth participated in a suitcase packing event. They filled suitcases with hundreds of pounds of basic school supplies and creative games. But Mohr didn’t just drop a check and the suitcases in the mail. He and his wife, along with three of their six children, boarded a plane and delivered the gifts in person.

“When we got to Kenya, we were so moved by the warmth and graciousness of the people we met,” Mohr stated. “We are rewarded with a sense of great pride that we could make such a big difference in people’s lives. You don’t have to be a major celebrity or a large corporation to make a difference. StudioNorth employs only 50 people. Anyone on any scale can help.”

The StudioNorth cash donation purchased ten acres of land for a new school to be built. The suitcases of supplies brought giggles and smiles to the faces of the GUREC students.

The next step will be developing the land and constructing a new schoolhouse and accommodations for the students. With help from companies like StudioNorth, Pastor Regina will continue to build her vision of the future for her kids, and she’ll teach them to have a vision of hope and encouragement of their own.

NORTH CHICAGO, IL, MAY 1, 2007 — StudioNorth, a 29-year Chicagoland veteran in creative marketing services, announced today that Chris Nordin has joined its design team as Art Director. Working with the Vice President of Creative Services, Chris will be responsible for overseeing design and creative strategy for StudioNorth clients in the healthcare, technology, education, and manufacturing industries. This addition is part of StudioNorth’s new “Break through or blend in” positioning.

Chris was most recently the Design Director at the Shedd Aquarium in Chicago, where she led the design team to produce award-winning work that enhanced the Shedd Aquarium brand. Chris has held senior-level design positions at leading Chicago-area and east coast firms, working on accounts such as Abbott, Coca-Cola, United Airlines, Chicago Board of Trade, and the American Hospital Association. Her work includes spearheading visual identity campaigns for high-profile companies to help their brands break through “competitive clouds” and strengthen their industry positions.

“Chris’s depth of experience in B-to-B and consumer communications will allow us to produce even greater results for our clients. Her leadership in design and strategic direction will bring significant value to our design team,” said Mark Schneider, StudioNorth Vice President of Creative Services. “We look forward to utilizing her talents in creative interpretation of research, strategic planning, and campaign development. This will help us in our goal to deliver a higher level of breakthrough work to our clients.”

About StudioNorth
StudioNorth helps industry innovators achieve real business results with breakthrough communications and advanced technologies. Founded in 1978, StudioNorth provides strategic marketing and award-winning creative communications supported by in-house multimedia and marketing technologies. This platform comprises a comprehensive outsource for marketers in the healthcare, technology, education, and manufacturing industries

NORTH CHICAGO, IL, March 6, 2007 — StudioNorth, a 29-year Chicagoland veteran in creative marketing and interactive technology services, announced today that it has hired three new people and promoted a fourth, all to accommodate its burgeoning client base.

New Hires
Joshua Fleetwood, a 3D animator and motion/interactive designer, from Protokulture in Chicago. Fleetwood has developed broadcast and interactive content for Sears, Kellogg’s and McDonald’s and will be joining the StudioNorth Multimedia division.

Filling a new Senior Designer post is Wendy Engelking, from DeForest Studios. Engelking brings StudioNorth more than 18 years of experience on business such as Johnson Wax, Sara Lee, Tootsie Roll, Parco Foods and other high-profile accounts.

Lukasz Majewski rounds out the new hiring spree for February as StudioNorth’s newest Senior Developer. Majewski joins StudioNorth from Career Education Corporation’s (CEC) Online Education Group, where he served as the technical lead on an ASP to ASP.NET 2.0 conversion project. The project involved converting more than 10 CEC marketing websites into a single ASP.NET application.

Promotion
Eight-year StudioNorth wordsmith Dan Gutknecht has been promoted to Content Director. In his new role, Gutknecht will report to the Vice President of Strategic Services and manage a staff of vertical-industry copywriters. Gutknecht reports, “In the past, StudioNorth was known as a design shop, though we’ve also been delivering strong content development and technology services to our clients for years. By aligning content development under our new Strategic Services discipline, we intend to strengthen our position as a provider of highly strategic marketing content driven by breakthrough creative and advanced technologies. This is a combination that’s rare in our business.”

StudioNorth CEO Mark Mohr said, “Our recent growth is due in large part to our enhanced focus in a few key vertical markets. Clients tell us they want their agencies to know more about their industries and to be able to analyze industry information and synthesize powerful marketing that delivers real, measurable results. Media changes very quickly and clients need to harness the resulting new media consumption trends. We’re taking all this to heart by hiring and promoting people with a passion for using a fact-based approach to creating breakthrough communications programs that prove value with real numbers.”

About StudioNorth
StudioNorth helps industry innovators achieve real results with breakthrough communications and advanced technologies. Founded in 1978, StudioNorth provides strategic marketing services, award-winning creative communications, and advanced interactive and marketing technologies, all from a single source. This platform comprises a comprehensive resource for marketers in the healthcare, technology, finance, energy, and manufacturing industries.

NORTH CHICAGO, IL, January 30, 2007 — StudioNorth, a 29-year Chicagoland veteran in creative marketing and interactive technology services, announced today that it has been selected by Avery Dennison’s RFID Division to assess its Web branding, marketing, and technology strategies. Under the agreement, StudioNorth will conduct a comprehensive assessment of the division’s current Web strategy in terms of the Avery Dennison master brand and potentially implement the assessment recommendations.

“The Avery Dennison RFID partnership is a strategic one for our organization,” stated StudioNorth CEO Mark Mohr. “RFID is a technology that will improve people’s lives on a global scale, and Avery Dennison is a brand with roots strong enough to support a leadership role in its adoption. It literally applies to anything and everything that moves through the supply chain, from a mission-critical support role in disaster relief efforts to everyday supply chain security and promotional ROI metrics.”

Avery Dennison RFID Communications Manager Tony Sloan said, “StudioNorth and its PR partner, Outlook Marketing Services, are adding welcome new leverage to our mission. Simply getting the word out about RFID as ‘the future of the global supply chain’ is a huge challenge. StudioNorth levels the playing field for us by pushing the boundaries of a typical Web project into a true solution that combines strategic insight, creative excellence, and deep technology know-how that’s a rare find in any single firm. StudioNorth is in position to make a real difference in millions of lives by helping us drive awareness of the benefits of RFID.”

StudioNorth begins its engagement with a tour of the Avery Dennison Atlanta Technical Center (ATC), a sort of “Skunkworks” for RFID applications and testing. The 50,000-square-foot facility simulates key supply chain environments from department store clothing racks to warehouse distribution center conveyor systems. Real-world RFID environment testing is the cornerstone of Avery Dennison’s approach to the global adoption of the technology. “The ATC is one of Avery Dennison’s greatest promotional assets,” states Mohr. “If we can give Web site visitors even half of the experience – the ‘wow’ factor – of the ATC in an online environment, we believe that awareness and interest in RFID will increase dramatically.”

About RFID
RFID, an acronym for Radio Frequency Identification, originated in the 1940s, but is only now becoming viable as a revolutionary supply chain technology. Major retailers, the U.S. government, and industrial and consumer goods manufacturers believe in the power of RFID to greatly improve the efficiency of their inventory management and tracking systems. RFID is capable of helping to count, track, locate, and secure objects moving through the supply chains faster, more accurately, and at a much lower cost than traditional inventory management, such as barcode-based systems.

For decades, printed UPC barcodes have been a staple on pallets, cartons, and items that flow through the supply chain. In contrast to printed barcoding that needs line-of-sight access, RFID uses radio signal-activated tags rather than barcode scanners for information transfer. RFID technology includes more information and accessibility by mere proximity, unlike scanners that require line-of-sight access. This means that an entire pallet of mp3 players, for example, with RFID tags inside the cartons can be counted, identified, and routed by simply passing near an RFID scanner at any point in the supply chain.

About StudioNorth
StudioNorth helps innovative companies achieve real results with breakthrough communications and technologies. Founded in 1978, StudioNorth provides strategic marketing and award-winning creative communications supported by in-house multimedia and marketing technologies. This platform comprises a comprehensive outsource for marketers in the education, healthcare, technology, and manufacturing industries.

About Avery Dennison RFID
Avery Dennison RFID Division is among the company’s diverse portfolio of industrial and consumer products businesses. Avery Dennison’s expertise is leveraged in high volume, roll-to-roll manufacturing and production of multi-layered electronic labels to produce high-quality RFID inlays – the critical link in any RFID system.

To help assure that inlays will perform despite RF challenges such as difficult carton contents, awkward read angles, and diverse manufacturing and retail environments, comprehensive real-world testing is conducted at Avery Dennison’s dedicated technical center. In addition, Avery Dennison works with industry leaders throughout the RFID value chain, including micro-chip and hardware manufacturers, to maximize the compatibility of the inlays we produce. A strong working relationship with a network of qualified RFID label converters also helps to ensure a high-quality, high-yield RFID label that will consistently perform for end-users in the real world.

For more information about Avery Dennison RFID Division, e-mail rfid.info@averydennison.com or call 866.903.RFID (7343).